Watching Super Bowl advertising has become a pop-culture ritual.
But the ads are not just being scrutinized by about 90 million TV
viewers. For 20 years, they've also come under the magnifying glass
of USA TODAY'S Super Bowl Ad Meter, an exclusive, real-time
consumer rating of all the game's ads. Focus groups in multiple
cities use handheld devices to register their second-by-second
reactions to ...
DULUTH -- As a nurse slides a finger next to the letters of the
alphabet. JoAn Falardeau blinks when the nurse gets to a letter she
wants. W. Blink. O. Blink. N. Blink. D. Blink. "Are you spelling
'wonderful?'" nu
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Watching Super Bowl advertising has become a pop-culture ritual. But the ads are not just being scrutinized by about 90 million TV viewers. For 20 years, they've also come under the magnifying glass of USA TODAY'S Super Bowl Ad Meter, an exclusive, real-time consumer rating of all the game's ads. Focus groups in multiple cities use handheld devices to register their second-by-second reactions to ...
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DULUTH -- As a nurse slides a finger next to the letters of the alphabet. JoAn Falardeau blinks when the nurse gets to a letter she wants. W. Blink. O. Blink. N. Blink. D. Blink. "Are you spelling 'wonderful?'" nu